Point MobileIndustrial devices
Point Mobile is South Korea’s largest manufacturer of enterprise handheld devices with more than 30% market share. Its mobile computers, mobile POS devices, rugged smartphones and handheld terminals are used in retail, logistics, manufacturing, energy, healthcare and other various industries. Point Mobile has 196 sales partners in 79 countries worldwide with Amazon, Honeywell, Datalogic, Toshiba and Casio as major clients.
Published: Sep 14, 2021 (Gmt+09:00)
Last updated: Sep 29, 2021 (Gmt+09:00)
Smart beyond Rugged: Digitizing Workflow for Global Enterprises
Amazon-backed handheld device maker eyes global top three spot
When Kang Sam-Kwon established Point Mobile, an enterprise handheld device maker in 2006, the timing could not have been better. Advances in wireless technologies were pushing South Korean retail and logistics firms to adopt more enterprise mobile devices such as industrial personal digital assistants (PDAs) in their daily operations. CEO Kang, full of entrepreneurial dreams, kicked off the new venture with five other professionals who had devoted their careers to the research and development of industrial PDAs.
While the timing was right, the quality of Point Mobile’s first product was significantly behind those of the leading global manufacturers such as Zebra Technologies and Honeywell. The company’s product design skills and technical expertise lagged far behind its competitors. Following some serious complaints from its first major client, Point Mobile destroyed every unit of its first model in stock. The company immediately faced serious financial challenges.
Kang turned to his business networks to pull himself and his company out of this early crisis through external funding. But helping hands were harder to find than expected. Contacting potential investors day in and day out proved largely fruitless.
The founder then began to look outside Korea. Kang recalled a client from Latvia that he knew early on in his career. The Latvian entrepreneur was the owner of the largest point of sale (POS) management system provider in the Baltic country.
“I remembered that the entrepreneur also ran a number of stores that distributed PDAs made by the global market leader, Zebra Technologies,” said the Point Mobile CEO.
After reviewing Kang’s proposal to jointly develop a next-generation industrial PDA, the entrepreneur agreed to invest $270,000 in the project. In return, the Latvian businessman acquired the sole right to sell the product in the European market. That was how PM350 was born, the second handheld device made by Point Mobile and its first steady seller – putting the business back on track.
Substantial growth took off in 2009 when Point Mobile entered into a sales partnership with Honeywell. After a series of meetings with Honeywell representatives at Taiwan’s Computex conference, Point Mobile successfully began supplying its devices to the US company as an original equipment manufacturer (OEM).
“As we had to work hard to meet Honeywell’s stringent quality controls, we naturally made a big step forward in our technological expertise. Our successful track record as an OEM to Honeywell helped us win trust from other clients when we later launched the devices under our own brand name,” reflected Kang.
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Rugged Handheld Terminals
|Device used at warehouses and distribution centers; users can press the key buttons while holding products in the other hand.||Mainly used by industries that use scanners, such as warehouse management, logistics and medical services sectors.||3G, 4G LTE, numeric & QWERTY keyboards, high durability (1.8m fall), long-range (10m) scanning.|
Enterprise Mobile Computers
|Smart, all-purpose mobile computer used for real-time checks on product information, price, specification, function, and inventory. Using mobile networks, it can also be used for probing and transmitting water or gas consumption data to a central server.||A wide range of usage in the retail, public utilities (water, gas and power consumption), travel and accommodation, health, and fashion industries.||4G LTE, latest 2D scan engine, 5-inch display with near field communication (NFC) & magnetic stripe reader (MSR) functions, high durability (1.5m fall).|
Rugged Enterprise Smartphones
|Rugged smartphone with high level of software security and physical durability. To be used for maximizing production and work efficiency. Can withstand extreme environments for long periods.||A truly wide range of usage from retail, on-site service, public utilities (water, gas and power consumption), travel & accommodation, health, to fashion.||4G LTE, fast-roaming Wi-Fi, Push-to-talk (PTT), 5-inch strengthened glass, high durability (1.2m and 1.5m falls).|
|Accessories and Others|
|Single-finger Bluetooth barcode scanner to be used in connection with smartphones or PDAs.||Logistics, sales management and other services.||Bluetooth, GPS, NFC.|
|High-performance ultra-high frequency (900MHz) RIFD reader to be used with PM85.||Stock management at warehouses, logistics and delivery management, retail store management.||Can tag a large volume of products at the same time. Has a read range up to 6m and read time up to 700 tags per second. Can be connected to smartphones or use external networks, including Wi-Fi and Bluetooth.|
By Dong-hyun Kim; edited by Daniel Cho