• KOSPI 2697.67 -22.97 -0.84%
  • KOSDAQ 734.35 -1.94 -0.26%
  • KOSPI200 359.62 -3.46 -0.95%
  • USD/KRW 1381 -7.00 0.51%
Saturday May 31, 2025
LG Uplus to enter fashion metaverse
Metaverse

LG Uplus to enter fashion metaverse

The company opens an online clothing marketplace linking sales to offline products

By

Jul 10, 2023 (Gmt+09:00)

1 Min read
News+
LG Uplus to enter fashion metaverse

South Korea‘s LG Uplus Corp. has launched a fashion metaverse business, starting this month the clothing store Meta Slap, a digital service for office workers, to develop metaverse commerce in fashion.

LG Uplus on Sunday said it signed a memorandum of understanding on cooperation with domestic fashion companies Ation Fashion, which runs the casual brand Polham, and Z-Emotion, which makes 3D simulation-based costume production software. In May, the latter developed a solution that enables the making of metaverse costumes.

The three companies will operate a store selling fashion products and accessories in Meta Slap this month under a leading new concept of a clothing store combining the real and virtual worlds. The site will make and sell not only avatar clothes and items but also offline goods.

“The (San Mateo, California-based) metaverse platform Roblox says five of 10 metaverse users were found to dress up their avatars at least once a week,” an LG Uplus source said. “We judged that market potential was high.”

The three sides plan to link their metaverse business to an artificial intelligence fitting room.

Write to Ji-Eun Jeong at jeong@hankyung.com
More To Read
Comment

0/300