Mercedes-Benz unveils New E-Class in S.Korea

Mercedes-Benz Korea on Friday unveiled the 11th generation of its fully redesigned mid-sized The New E-Class sedan in South Korea.

This latest iteration of the E-Class is available in three distinct models: Avantgarde, AMG Line, and Exclusive.

The Avantgarde and AMG Line models showcase grilles that incorporate the iconic Mercedes-Benz star emblem, while the Exclusive model is characterized by a hood-mounted emblem and a distinctive radiator grille with three horizontal lines.

A key improvement in the new E-Class is the extended wheelbase, lengthened by 20mm compared to the previous generation.

This enhancement not only boosts the sedan's aesthetic appeal but also contributes to a more spacious and comfortable interior for passengers.

Additionally, the vehicle's aerodynamics have been refined, with features like adjustable side mirrors designed to minimize exterior wind noise, thus elevating the driving experience.

Inside, the New E-Class features a state-of-the-art 14.4-inch high-resolution central display, significantly enhancing the vehicle's usability and driver convenience.

The car also comes equipped with a 5G communication module, enabling seamless connectivity and the capability to participate in online video conferences.

According to the Korea Automobile Importers & Distributors Association, the E-Class sold 23,640 units in Korea last year alone, maintaining its status as the top-selling imported car in the country for the eighth consecutive year since 2016.

Write to Jin-Won Kim at jin1@hankyung.com