Hanjin to strengthen logistics for K-fashion brands

South Korea's Hanjin Transportation, a logistics unit of Hanjin Group, announced on Tuesday that it plans to strengthen Swoop, a logistics service of supports domestic fashion brands' overseas expansion.

Swoop is the company's new flagship business that provides fashion industry customized B2B services such as logistics, matching buyers for Korean brands. 

In June last year, the company opened a dedicated section of Swoop on the US-based online fashion platform FashionGo. This provides logistics services for the overseas expansion of K-fashion brands

In October, Hanjin handled the logistics of the sample exhibition consultation when Department Store launched KFashion82, a B2B shopping mall in Tokyo, Japan.

Hanjin plans to expand its logistics support to help fashion brands looking to expand overseas focus on sales and marketing.

Write to Mi-Sun Kang at misunny@hankyung.com