Saero

Food & Beverage Lotte's sugar-free soju Saero to enter European market

South Korea's Lotte Chilsung Beverage Co. is poised to introduce its zero-sugar soju Saero to the European market next month, aiming to expand its g...

Food & Beverage Lotte’s soju team applauded as MZers bedazzled by sugar-free Saero

Young consumers, dubbed millennials and Gen Zers, are by nature conscious of fleeting fads.These days, one of the hottest trends in South Korea is h...

Food & Beverage S.Korea sees boom in domestic demand for zero-sugar soju

A "zero-sugar" craze has emerged on the South Korean market for the country's traditional alcoholic drink soju. Lotte Chilsung Beverage said its die...