influencers

Food & Beverage Korean snacks mesmerize global consumers amid K-pop popularity

South Korea’s snack exports soared to a record high in February, surpassing $40 million for the first time, as global demand surged amid the s...

Korean startups Allsale, K-beauty's leading ambassador to the US

Allsale Corporation, a South Korean startup operating an influencer marketing platform, is in talks with investors to further support Korean cosmeti...

Business & Politics S.Korea set to scrap financial investment income tax

South Korea is set to scrap a plan to impose a tax on gains from financial investments – a scheme slated to be introduced early next year &nda...

Tech, Media & Telecom Influencers wield greater marketing power in S.Korea

Merch reliance on digital content creators for marketing is on the rise in South Korea, allowing some influencers to enjoy handsome earnings from em...

Leadership & Management Korea Zinc speeds up separation from Young Poong in management feud

South Korea’s largest zinc smelter Korea Zinc Co. is accelerating its efforts to terminate its decades-long business relations with parent You...

Artificial intelligence Naver, SoftBank to discuss Japan JV’s ownership change

South Korea’s top online portal Naver Corp. and Japan’s SoftBank Corp. will kick off talks this week, during which they are expected to ...

Alternative investments Peak views: What lies ahead in 2024?

With 2023 at a close, financial markets are at an important junction. Major developed market central banks have paused their rate rises and there ...

Central bank Gov Rhee Chang-yong turning BOK into dynamic central bank

Bank of Korea (BOK) Governor Rhee Chang-yong has transformed the central bank into a dynamic monetary authority by cooperating with not only oversea...

Culture & Trends Anushka Sen, global celebs to ring in New Year in Seoul

Thousands of global celebrity infuencers, including Indian TV actress and model Anushka Sen, are set to ring in the New Year at a content festival i...

Batteries Korean firms fret over growing adoption of Chinese LFP batteries

South Korea’s three major battery makers – LG Energy Solution Ltd., SK On Co. and Samsung SDI CO. – are increasingly anxious about...

Advertising & Marketing Virtual human Lucy to sell Galaxy Z in live commerce

Lotte Home Shopping's virtual human Lucy expands her activities by selling The Galaxy Z Flip 5 and "Z Fold 5" on live commerce, following her attend...

Automobiles Hyundai’s design inspiration: Pony Concept restored after 50 years

For Hyundai Motor Co., the Pony – its first car – is a bittersweet memory.When Hyundai set its sights on car manufacturing back in 1974,...

Business & Politics Seoul zeroes in on high tech for US business alliance

South Korean President Yoon Suk Yeol is off to a smooth start on his six-day state visit to the US this week, which is expected to pave the way for ...

Electronics Korean firms head to CES 2023 to showcase innovative technologies

LAS VEGAS, NV – A growing number of South Korea’s leading companies and startups are heading to CES 2023, the world’s largest tech...

Steel POSCO’s Pohang workers to leave umbrella steel union group

One of two labor unions at Korea’s largest steelmaker POSCO will leave its umbrella group, the Korean Metal Workers’ Union (KMWU), follo...

Tech, Media & Telecom South Korea’s merch-producing platforms target influencers 

Digital content creators in South Korea – YouTube partners, Tiktok creators and webtoon writers – are no longer relying solely on subscr...

Shareholder activism Dongwon to adjust merger ratio under pressure from retail investors

Dongwon Group, South Korea’s leading seafood and logistics conglomerate, is changing the merger ratio of its two major affiliates, accepting a...

Advertising & Marketing Cosmetics brands shift to video influencers from celebrities

 As influencers on YouTube and social media platforms are becoming central to the marketing efforts of companies, South Korean cosmetics brands...

Metaverse Virtual influencers emerge as brand ambassadors

One of the highlights from last month’s CES 2021 was Reah Keem, a virtual influencer who appeared during LG Electronics' virtual press confere...

Metaverse Virtual influencers emerge as brand ambassadors

One of the highlights from last month’s CES 2021 was Reah Keem, a virtual influencer who appeared during LG Electronics' virtual press confere...

Markets S. Korea’s big companies rattled by retail investors’ growing influence

South Korea’s big companies such as Samsung, LG and Hyundai often make shareholder-friendly moves to accommodate institutional investors, who fl...