reinvent

Electronics LG Elec reinvents brand identity, aiming for youthful, dynamic image

South Korean tech giant LG Electronics Inc. is taking steps to reinvent its brand and enhance its youthful and dynamic image while actively communic...

Retail Kodak, National Geographic pivot to become fashion brands in Korea

For more than a century, Kodak was a household name for quality cameras that were treated as valuable possessions -- often kept in the cabinet and o...