MZers

Korean stock market Young Korean investors choose monthly dividend ETFs over crypto

For decades, investments in financial products that promise decent dividend payouts such as high-dividend stocks have been associated with elderly i...

Regulations Koreans work longer hours than OECD average? Not in some sectors

South Korea has had notoriously long working hours for decades.Long hours – alongside high levels of education and an increase of women in the...

Retail MZers fuel Disney Store's boom in S.Korea's offline market

The Disney Store has become one of the hottest spots within Hyundai Department Store branches since the department store operator has opened three o...

Travel & Leisure S.Korea sees rise in young, independent Chinese tourists

South Korea is welcoming a growing number of Chinese tourists since China lifted a ban on group tours to its neighboring country on Aug. 10 after mo...

Metaverse Netmarble, Hana Financial team up for metaverse service

South Korean game company Netmarble Corp. announced on Monday that it will partner with Hana Financial Group to develop new financial experiences an...

Electronics Samsung Gangnam takes aim at Apple Store to lure MZers

Apple Inc., the world’s leading premium smartphone maker, opened its latest South Korean flagship store in the bustling neighborhood of Gangna...

Retail Korean golf club, apparel markets face decline in post-pandemic era

South Korea’s golf equipment and apparel markets enjoyed a boom during COVID-19. But they are facing a downturn this year amid the growing pop...

Food & Beverage Lotte’s soju team applauded as MZers bedazzled by sugar-free Saero

Young consumers, dubbed millennials and Gen Zers, are by nature conscious of fleeting fads.These days, one of the hottest trends in South Korea is h...

Electronics Samsung Galaxy S23 sales beat S22, enticing MZers

The Galaxy S23 series of Samsung Electronics Co. smartphones have beaten their predecessor Galaxy S22 smartphones in sales volume, less than two mon...

Culture & Trends S.Korea's MZers consider income, working time most when job hunting: Survey

Members of South Korea's Generation MZ, or people born in the early 1980s to early 2000s, prioritize income and working time when looking for a job ...

Banking & Finance 85% of S.Korea's Gen MZ have contactless savings accounts

A study finds 90% of South Korea's Generation MZ, a demographic comprising millennials and Generation Z members born between 1981 and 2010, use cont...

Travel & Leisure MZers drive Korea's indoor golf facility pandemic boom

Indoor golf facilities’ revenue in South Korea has skyrocketed amid the pandemic, thanks to millennials and Generation Zers' soaring consumpti...

Advertising & Marketing Vietnamese MZers ensnared by K-beauty, K-fashion, K-everything

HANOI – Vietnam’s young people are avid fans of Korean culture, collectively known as Hallyu. Trang, a 21-year-old college student, is o...

Culture & Trends MZers become key consumers of ergonomic office chairs, Sidiz says

Ergonomic office chairs are drawing heightened interest from millennials and Generation Zers in South Korea, according to the country’s leadin...

Korean games Korean MZers become world's biggest spenders on mobile games

South Korean millennials and Gen Zers have become the world's biggest spenders on mobile games with the MZers accounting for over 90% of domestic mo...

Korean startups Digital stationery marketplace Webudding charms MZers

Stationery products such as planners, calendars and notepads have long been essential everyday items for busy people. And the stationery market has ...

Food & Beverage HiteJinro's fruit-flavored soju bedazzles Chinese MZers

South Korea’s leading soju maker HiteJinro Co. has captivated China with its fruit-flavored soju products, gaining much popularity among local...

Advertising & Marketing Paint makers lure MZers with YouTube stars, fashion brand

A car pulls in front of an old warehouse. In funky and vivid outfits and holding various tools in their hands, five boys and girls from the Ambiguou...

Metaverse Hyundai Motor, Naver offer metaverse driving experience on its N Line

Hyundai Motor Co. is offering a unique driving experience for its high-performance brand, N Line, in a metaverse world created on Zepeto. Zepeto is ...

Food & Beverage HiteJinro's fruit-flavored soju becomes huge hit among Russian MZers

South Korea's leading soju maker HiteJinro Co. has been enjoying great success in Russia thanks to strong demand for fruit-flavored soju from local ...

Mergers & Acquisitions Nature Holdings beats Shinsegae, CJ to join TaylorMade deal

The Nature Holdings, a South Korean importer of popular apparel brands such as National Geographic, Jeep, NFL and Vera Wang, has been chosen as the ...

Retail Fashion platforms for MZers attract investors; valuations surge

Fashion e-commerce platforms that have become mainstream shopping venues for millennials and Generation Z, or MZers, are seeing their valuations sur...

Metaverse Avatar app Zepeto becomes playground for MZers

The Blackpink House is a bucket list destination for fans of the K-pop girl group Blackpink. The house is decorated with images of the group, curren...