Storytelling

Branding LG unveils fresh-faced logo designs to firm up brand storytelling

South Korea-based electronics giant LG has revealed new designs of its logo, "Face of the Future," in a move to upgrade its brand storytelling. On J...

Corporate strategy Corporate storytelling: S.Korean firms' next growth key

South Korea’s major companies are increasingly adopting corporate storytelling as a means of rebranding their identities.As the companies enjo...