official sponsorship

Food & Beverage Paris Baguette partners with Tottenham Hotspur

South Korean bakery brand Paris Baguette, operated by SPC Group, said on Wednesday it partnered with Premier League football club Tottenham Hotspu...

Tech, Media & Telecom China's Xiaomi establishes S.Korean branch

China's IT giant Xiaomi has entered the South Korean market. Xiaomi said on Monday it established its South Korean branch, Xiaomi Korea, and wi...

Petrochemicals Korea to ease rules for petrochem industry M&As, plant closures

South Korea will ease regulations and offer incentives to facilitate the restructuring of domestic petrochemical makers battling a global suppl...

Automobiles Hyundai, Kia on course for record 2024 US sales, led by SUVs, hybrids

South Korea’s Hyundai Motor Co. and its sister firm Kia Corp. saw their US vehicle sales surge in November, driven by large SUVs, hybrids and ...

Shipping & Shipbuilding HD Hyundai Heavy delivers Aegis destroyer to S.Korean Navy

South Korea's HD Hyundai Heavy Industries Co. completed and delivered Jeongjo the Great, one of the world's top-tier Aegis destroyers, to the South ...

Food & Beverage SPC shares Korean bakery know-how with Mongolian biz leaders

South Korea's SPC Group said on Monday that Mongolian government officials and local business leaders visited Passion5 in Hannam-dong, Seoul, last F...

Energy Czech anti-trust body puts signing of nuclear power deal on hold

The Czech anti-trust body put a temporary block on the conclusion of a contract with Korea Hydro & Nuclear Power Co. (KHNP) for the construction...

Korean games Netmarble’s RPG ‘Solo Leveling’ reaches 50 mn cumulative users

South Korean game developer Netmarble Corp. announced on Tuesday that the action role-playing game (RPG) “Solo Leveling: Arise” has reac...

Korean games Netmarble unveils teaser video for its new game ‘The King of Fighters’

Netmarble Corp. announced on Thursday that it premiered a teaser video for its new game “The King of Fighters (KOF) AFK” at the SNK boot...

Culture & Trends Nation With Lowest Birthrate Is Rocked by Soaring Sales of Dog Strollers

SEOUL—After pushing a stroller to a park near her home in a Seoul suburb, Kang Seung-min plopped down on a bench. Then an elderly woman ap...

Korean startups Hudson AI dreams of a world without language barriers  

South Korean startup Hudson AI is striving to break language barriers with its artificial intelligence-powered voice dubbing technology, enabling gl...

Korean startups YC-backed Relate defies conventional wisdom for deeper integration

It may look like David versus Goliath, but Y Combinator-backed Relate has found a sweet spot where it can beat Salesforce in the sales customer rela...

Construction Hyundai E&C unveils new Hillstate brand video

South Korea's Hyundai Engineering & Construction Co. (Hyundai E&C) announced on Friday the release of a new Hillstate brand film titled "Wha...

Automobiles IONIQ 5 N selected as official car of Fuji Speedway Circuit

Hyundai Motor Co. announced that its high-performance electric vehicle (EV) the IONIQ 5 N was selected as the official car of Japan's Fuji Speedwa...

Leadership & Management Samsung’s new chip leader calls for restoring competitiveness  

It is urgent to restore Samsung Electronics Co.'s competitiveness in the semiconductor business, the chip division’s new head said in his firs...

Electronics LG UltraGear selected as official gaming monitor of EWC

LG Electronics Inc. announced on Friday that its UltraGear gaming monitors were selected as the official monitors of the eSports World Cup (EWC), th...

North Korea A North Korean Diplomat Managed a Rare Defection: A Flight Out of Cuba

SEOUL—A North Korean diplomat posted in Cuba defected to South Korea with his family late last year, officials said this week, a rare esc...

Korean startups Law&Company vows to go global with AI legal assistant

Law&Company Co., the operator of South Korea’s largest legal advice app LawTalk, will venture into the US legal tech market in five years ...

Electronics LG Elec, Tennessee Titans renew sponsorship

LG Electronics Inc. announced on Tuesday that it renewed a three-year expansion to its official partnership with the Tennessee Titans, an NFL team b...

Corporate investment SK Group, led by SK Hynix, to invest $77 billion in AI, chips

SK Group, South Korea’s second-largest conglomerate after Samsung, is investing 106.4 trillion won ($77 billion) in artificial intelligence an...

Electronics Galaxy Ring, new foldables set to steal the show at Samsung Unpacked Paris

Now it’s official. Samsung Electronics Co. is hosting its next Galaxy Unpacked summer event in Paris on July 10.Samsung picked Paris as the ve...

Artificial intelligence Korea’s KT, Microsoft form strategic alliance on AI, cloud sectors

South Korea’s leading telecommunications service provider KT Corp. has formed a strategic alliance with US tech giant Microsoft Corp. to colla...

Food & Beverage Lotte Chilsung Krush beer enters Mongolian market

South Korea's Lotte Chilsung Beverage announced on Friday that its beer brand Krush entered the Mongolian market. The company sponsored Davaida...

Automobiles Hankook Tire extends sponsorship of Europa League for 3 years

Hankook Tire & Technology announced on Tuesday that it extended its official sponsorship contracts with the UEFA Europa League and UEFA Europa C...

Korean food CJ's Bibigo bolsters sports marketing with PGA tours sponsorship

Scottie Scheffler, a top-ranked American professional golfer, gave a shoutout to food served by CJ CheilJedang Corp. during The CJ Cup golf tourname...

Entertainment Kakao Entertainment, Billboard to collaborate for K-pop

South Korea's Kakao Entertainment Corp., a unit of mobile platform giant Kakao Corp., partnered with the renowned US music magazine Billboard on W...

Automobiles Kumho Tire to supply premium tires to Jeep, Peugeot in Korea

Kumho Tire Co., South Korea’s No. 2 tire maker, announced on Tuesday that it will supply tires to 33 official service centers nationwide for J...

Mergers & Acquisitions Craft beer maker Jeju Beer sells stake to car repair company

South Korea’s leading craft beer maker Jeju Beer Co. has sold a controlling stake owned by its founder and family to a small domestic car main...

Automobiles Genesis partners with racing legend Jackie Ickx

Hyundai Motor Co. 's premium brand Genesis announced on Thursday that the worldwide racing legend Jacky Ickx will join its official Brand Partner. ...

Batteries GM chair to visit Korea, meet LG Energy, Samsung SDI CEOs

General Motors Chair and Chief Executive Mary Barra will visit South Korea on Wednesday to meet leaders of LG Energy Solution Ltd. and Samsung SDI C...