rebranding

Airlines Sono Hospitality becomes new owner of Korean budget carrier T’way Air

South Korea’s top resort operator Sono Hospitality Group has emerged as the new owner of budget carrier T’way Air Co. by acquiring ...

Automobiles Tata Daewoo rebrands itself as Tata Daewoo Mobility

South Korea's Tata Daewoo Commercial Vehicle Company is rebranding itself as "Tata Daewoo Mobility" to mark its 30th anniversary.Tata Daewoo held on...

Petrochemicals Sambark LFT rebranded as Lotte Engineering Plastics

Sambark LFT Co., a plastic materials producing unit of Lotte Chemical Corp., has changed its name to Lotte Engineering Plastics Co., the company sai...

Banking & Finance HI Investment & Securities changes its name to iM Securities

HI Investment & Securities Co. was rebranded as iM Securities after it held an extraordinary shareholders' meeting at its headquarters in Yeouid...

Airlines Low-cost carrier Fly Gangwon rebranded as Parata Air

South Korea's low-cost carrier (LCC) Fly Gangwon, based in Gangwon Province, has rebranded itself as Parata Air and is embarking on a new beginning....

Banking & Finance KB Star exchange-traded funds rebranded as Rise

South Korea’s KB Asset Management Co. announced on Wednesday that it will change the name of its ETF brand from "KB Star" to "Rise."The names ...

Travel & Leisure Lotte Hotels & Resorts opens L7 Hotel in Chicago

South Korea’s Lotte Hotels & Resorts announced on Friday that it held the opening event for L7 Chicago by Lotte in Chicago, the US, E...

Retail Lotte Duty Free rebrands LDF House to Now in Myeong-dong

South Korea’s Lotte Duty Free announced on Tuesday that it changed its duty-free showroom LDF House, which was opened last October in Myeong...

Chemical Industry Kolon Plastics to be rebranded as Kolon ENP

Kolon Plastics Inc. announced on Thursday that it will change its name to Kolon ENP. The rebranding will be confirmed if approved at the regular sha...

Banking & Finance Mirae Asset rebrands Canadian subsidiary to Global X

South Korea's Mirae Asset Global Investments Co. announced on Thursday that it will change the name of its Canadian exchange-traded fund (ETF) manag...

Banking & Finance Indonesia's KB Bukopin rebranded as KB Bank

Bank KB Bukopin, an Indonesian subsidiary of KB Kookmin Bank, announced on Monday that it rebranded as KB Bank. The corporate name PT Bank KB Buko...

Corporate strategy Samsung Engineering to be rebranded as Samsung E&A

Samsung Engineering Co. will change its name to Samsung E&A Co. upon approval at a shareholders' meeting on March 21.The letter E in the propose...

Travel & Leisure Ananti to go solo in Busan without Hilton

Ananti Inc. will end its six-year-long partnership with Hilton Hotels & Resorts by removing the global hotel giant's nameplate from its luxury s...

Business & Politics Samyang Foods Group rebrands as Samyang Roundsquare

South Korea's food-oriented Samyang Foods Group said on Monday it rebranded the group and the holding company Samyang Naturals Co.'s name as Samyang...

Corporate restructuring Hyundai Doosan Infracore rebrands as HD Hyundai Infracore

Hyundai Doosan Infracore Co., a construction and machinery subsidiary of HD Hyundai  Group, decided to rebrand itself as HD Hyundai Infracore, ...

Food & Beverage Lotte Confectionery to rebrand as Lotte Well Food

South Korea's Lotte Confectionery Co. will change its name to Lotte Well Food, effective April 1, according to an announcement made on Thursday. The...

Travel & Leisure H2O Hospitality rebrands itself as it eyes Middle East expansion

H2O Hospitality, a hospitality tech company that provides digital solutions for the hotel and tourism industry, said on Tuesday that it has rebrande...

Tech, Media & Telecom POSCO ICT to be rebranded as POSCO DX for digital transformation

POSCO ICT Co., the IT services subsidiary of South Korean steelmaker POSCO Holdings Inc., announced on Sunday that it will rebrand itself as POSCO D...

Steel POSCO affiliates mull name changes to represent green push

South Korean steel giant POSCO Group is considering changing the name of some of its affiliates in a move to rebrand them as sustainable materials a...

Food & Beverage Korea's CJ CheilJedang mulls rebrand with name change

South Korean food giant CJ CheilJedang Corp. is considering a new name for the company in a bid to represent its main businesses and target global c...

Energy SK Lubricants rebrands with name change as SK Enmove

SK Lubricants Co., the world’s leading lube base oil supplier, said on Sunday it will be rebranded as SK Enmove Co. on Dec. 1.The new name com...

Food & Beverage CJ CheilJedang rebrands porridge line as Hetbahn Soft Meal

CJ CheilJedang Corp. announced Wednesday it has changed the name of its line of porridge products from Bibigo Jook to Hetbahn Soft Meal. CJ Het...

Corporate strategy Market Kurly drops Market from platform name to expand business scope

South Korea’s Kurly Inc. has changed the name of its grocery delivery service platform Market Kurly to Kurly as part of its corporate strategy...

Tech, Media & Telecom KT rebrands Olleh TV as Genie TV to transform into media portal

South Korea’s telecom giant KT Corp. is rebranding its IPTV service Olleh TV as Genie TV as part of its efforts to transform into a media port...

Korean startups KT injects $23 mn into fabless startup Rebellions

South Korean fabless startup Rebellions Inc. received a 30 billion won ($23 million) extension to its Series A funding from telecom giant KT Corp.KT...

Banking & Finance KTB rebrands with name change as Daol Financial Group

Daol Financial Group of South Korea, formerly known as KTB Financial Group, announced on March 25 the change in the company's name. Daol, a Korean w...

Alternative investments Lotte acquires Chicago-based hotel for $36 mn K-style rebrand

Hotel Lotte Co., retail conglomerate Lotte Group’s luxury hotel operator, completed the acquisition of Kimpton Hotel Monaco in Chicago for $...

Corporate rebranding Korean oil refiners keen to change company names

Hyundai Oilbank Co. and S-Oil Corp. are discussing changing their names to join other South Korean oil refiners, which recently underwent corporate ...

Corporate rebranding SK Global Chemical rebrands as plastic recycler SK Geocentric

SK Innovation Co.’s petrochemical unit SK Global Chemical Co. has undergone a corporate name change to SK Geocentric Co., in a move to reident...

Electric vehicles Hyundai launches first Genesis EV sedan G80 in Korea

Hyundai Motor Co. said on Wednesday it has debuted a new electric sedan sold under the independent premium brand of Genesis in the Korean market as ...